The State of Hospital Websites 2026
100 Hospitals. 133 Data Points. Here's Where the Industry
Really Stands.
An independent audit of 100 U.S. hospital websites across 133 data points, benchmarking patient experience, accessibility, security, and price transparency compliance. Free report coming in September 2026.
The Data that makes this necessary
Hospital websites have become the first point of contact for most patients, yet many still fall short in accessibility, security, performance, and compliance.
Price Transparency Compliance
CMS compliance estimates vary widely, showing that many hospital websites still struggle to meet federal price transparency requirements.
Privacy Risk from Trackers
Patient-facing healthcare websites using third-party tracking technologies may face increased privacy and security risks.
Accessibility Issues
The average healthcare webpage contains hundreds of accessibility issues, making digital experiences harder for many patients to access.
Patients Start on Mobile
Most patients begin their healthcare journey on a mobile device, making mobile usability a critical part of the overall digital experience.
Original research. Not a sales pitch.
Most advice on hospital websites comes from vendors with something to sell. We wanted a benchmark built on real data not opinions.
Request Your Hospital Score
An independent research initiative evaluating 100 U.S. hospital and health system websites using the same 133-point evaluation framework.
Every website is reviewed consistently to create an industry benchmark for patient experience, accessibility, security, performance, and compliance.
Our sample represents a cross-section of U.S. hospitals — large systems, community hospitals, academic medical centres, and regional networks.
Each site is evaluated on the same terms, creating a dataset that reflects how the industry actually performs, not just how the best-in-class perform.
The 133-point framework covers 14 categories: from Core Web Vitals and WCAG 2.2 AA accessibility to HIPAA-adjacent security signals and CMS price transparency compliance.
Every data point is collected the same way across all 100 hospitals — no subjective scoring, no vendor bias, no pay-to-play ranking.
The benchmark shows where the industry averages sit across all 14 categories, so every hospital in the sample can see exactly where they fall.
Healthcare marketers, IT directors, and compliance teams get a data-backed baseline — not anecdotes — to guide their next investment.
Independent Research
Every hospital website is evaluated using the same methodology to ensure objective and unbiased results.
100 Hospital Websites
A representative sample of U.S. hospitals and health systems reviewed using one standardized framework.
133 Evaluation Points
Each website is assessed across performance, accessibility, security, compliance, SEO, and patient experience.
Industry Benchmark
The findings create a clear benchmark that helps hospitals understand how they compare with the wider industry.
Why Healthcare Teams Trust Qrolic Health
Most advice on hospital websites comes from vendors with something to sell. We wanted a benchmark built on real.
Healthcare-Only Focus
We specialize in hospital and healthcare websites, delivering expert digital experiences.
Patient-First Experience
Our research evaluates usability and performance that matter most to patients.
Transparent Methodology
Every hospital is evaluated using the same 133-point framework for fair, consistent results.
Independent Research
Built on measurable website data to create an independent, trusted industry benchmark.
14 Categories. 133 Data Points. Every Hospital Scored the Same Way.
Every hospital website is evaluated using a standardized framework covering technical performance, patient experience, accessibility, compliance, and digital best practices.
Accessibility
WCAG 2.2 AA, ADA compliance, keyboard navigation, color contrast, and accessible user experiences.
Security & Privacy
SSL security, tracking risks, consent management, encryption, and patient data protection signals.
Regulatory Compliance
CMS price transparency, financial assistance, No Surprises Act, and healthcare compliance requirements.
Website Performance
Core Web Vitals, mobile PageSpeed, image optimization, lazy loading, and overall website performance.
Patient Functionality
Appointments, provider search, patient portals, telehealth access, and essential patient services.
UI / UX Design
Navigation, mobile responsiveness, usability, site structure, and intuitive patient experiences.
Technical SEO
Schema markup, metadata, XML sitemaps, canonical tags, and technical search optimization.
Content Quality
Medical content quality, physician information, content freshness, trust signals, and E-E-A-T.
What This Report Does And Doesn't Assess
This report evaluates publicly visible hospital website signals to identify risks and benchmark digital performance.
What We Assess
What We Don't Assess
IMPORTANT:
Potential regulatory risks are clearly identified where applicable, helping hospitals understand areas that may require further review. Where an item carries potential regulatory exposure, the report says so plainly.
Register Early. Get More Than the Report.
Hospitals that register before publication receive a private Hospital Website Score and a place in the audit sample before the public report is released.
Guaranteed Evaluation
Requesting early ensures your hospital is included in the research sample.
Private Scorecard
Receive your Hospital Website Score privately before the public report.
Actionable Benchmark
See how your website compares against the industry average across.
Completely Free
No cost. No obligation. Your results remain private unless you choose.
Get involved before September
Notify me when the report publishes
Just want the full report when it's out? Leave your email. One message, when the report is live.
No spam. One email when the report is out. Unsubscribe any time.
Request your hospital's individual score
Every hospital in the audit receives a private Hospital Website Score showing performance across 133 evaluation points, benchmarked against the sample average. Request early to guarantee your hospital is included in the evaluation.
Your score includes:
Delivered privately
Delivered before the public report.
Red-flag items
Critical issues affecting your score.
Overall score out of 100
Benchmarked against the sample average.
Category breakdown
Breakdown across all 14 evaluation areas.
No cost. No obligation. Your score is private until you say otherwise. No hospital is named in the public report without permission.
What you'll receive if you request your score
Every participating hospital receives a private Hospital Website Score, benchmarked against the research sample and delivered before the public report is published.
Get Your Hospital's Score EarlyChrist Hospital Website Score
2026 Industry Benchmark2 Red Flag items identified
The Hospital Website Score is sent privately to the hospital's own team. It is not published anywhere. If you want to be named in the public report as a top performer, we will ask for your permission separately nothing is published without it.
What happens between now and September
Our journey reflects years of learning, growth, and innovation. Every milestone brought us closer to creating Qrolic Health.
Answers to your top questions
Everything you need to know about working with Qrolic Health.
Let's talk about your project
Get in touch with our team to discuss your project or ask any questions.
It's independent research, and the report is free whether or not you ever become a client. We're building this because most hospital website advice is anecdotal. This report gives the industry something to point to instead.
Want your hospital's score before launch?
Request it now. We’ll audit your site as part of the 100 and send you your private Hospital Website Score before September. No cost. No obligation.
